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Tourism consumer convenience degree index, becoming the key factor of ascension convenience degree online

Date: 2019-12-29

At present, the national high star scenic spot TCI comprehensive score of 80.4 points, is the most convenient access to information, and play supporting services improve space is the largest, information acquisition, into the park tickets in scenic spot two link, to "Internet +" scenic spot information and ticket online, become to promote tourism consumption convenience degree of the key factors.

On December 27, China tourism consumption convenience degree index report conference and Chinese tourism consumption BBS was held in Beijing.Conference, strategy of the Chinese Academy of Social Sciences financial research institute and the joint research review published convenient Chinese tourism consumption Index (Travel Convenience Index, TCI), this is the first domestic tourism consumption measured Convenience degree of quantitative evaluation Index.

Strategy of the Chinese Academy of Social Sciences financial research institute Xia Jie long issued at the meeting, vice President of the China tourism consumer convenience degree index report and interpret in detail the index system and the analysis conclusion.Joint group 5 a and 4 a scenic spot in China (high star scenic spot) for data analysis.At present, the national high star scenic spot TCI comprehensive score of 80.4 points, is the most convenient access to information, and play supporting services improve space is the largest, information acquisition, into the park tickets in scenic spot two link, to "Internet +" scenic spot information and ticket online, become to promote tourism consumption convenience degree of the key factors.

Multidimensional quantitative assessment of consumption experience

Gao Peiyong, vice President of the Chinese Academy of Social Sciences, said: "as a service to the consumer" force ", our country tourism development space is very big, is one of the most energy release consumption potential field.Using the latest Internet digital technology, improve the convenience degree of tourism consumption, tourist can enhance consumer demand, to guide tourists consumption upgrade on expanding domestic demand to play a positive role ".Gao Peiyong said: "the integrated use of a variety of methods, scientifically determine the TCI index evaluation index system and weight.Index of the release of the convenient degree has a guiding significance to promote tourism in our country."

Culture and tourism policies and regulations department inspector zhou goods delivered a speech said, "for the scenic spot, the pursuit of facilitation has been one of the main melody.TCI index of publishing is not only a research achievements, but also for the development of Chinese scenic area transformation, implement quality provides an important basic work.I'm looking forward to index future links up with the national policy, implement the ground and application, thus improving the quality of the scenic spot, leading the consumer demand."

Based on TCI, China institute of standardization unite Meituan review, part of the scenic area management departments and scientific research institutions, etc., are developing the tourism consumption convenience degree evaluation guide group standard, the standard has been in the China Council for the Promotion of International Trade.TCI index from consumers tourism consumption link convenience degree, teasing out the consumer from the source to the scenic area involves four major tourism consumption link: access to information, transportation, and play in the park.TCI the higher score means easier operation and management of the scenic spot environment for tourism and consumer spending.

Xia Jie long, TCI is the core of the big data applications, the use of Meituan platform area information data, on the basis of the research through the scenic area's official website check alignment, telephone inquiries validation confirmation, and other forms, awareness and to be able to accurately reflect the domestic consumer convenience of scenic spots.

"TCI research and publishing, is the first from a microcosmic spatial scales, the scenic area as the core of evaluation object insight and evaluation research achievements of tourism consumption convenience degree, for the consumer decision-making on demand and supply side of the scenic spot of tourism service design has very strong realistic guiding significance."Beijing jiaotong university school of management professor, doctoral supervisor ingyinpin said.

Talk about how to improve the Internet platform convenient degree of tourism consumption, Meituan review, vice President, Meituan dean to have said: "tickets online is very important to promote tourism consumption convenience degree, this is the premise of advance tickets booking, is advantageous for the scenic spot to demand change, then the elaborating management.Tickets online peak can be cut, easing congestion, improving the quality of play, protect tourists to security and convenience.Meituan comments on as the leading online travel platform, will actively help improve scenic spot tickets online, offline, into the garden and so on each link of the tourism consumption experience, to accelerate the development of China's tourism industry with high quality."